Switch Viral is a luxury event management company delivering curated experiences where creativity meets flawless execution.
From the first concept to the final guest exit, we craft events that reflect your identity, elevate perception, and achieve measurable impact.
Switch Viral is a luxury event management company delivering curated experiences where creativity meets flawless execution. From the first concept to the final guest exit, we craft events that reflect your identity, elevate perception, and achieve measurable impact.
To deliver 360° event solutions through creative design, premium production, precise operations, and elevated hospitality with uncompromising quality and commitment.
At the heart of our organization is a Board of Directors composed of accomplished leaders whose expertise spans business, investment, healthcare, marketing, and executive management. Their collective insight, strategic vision, and industry experience play a vital role in shaping the company’s direction, strengthening its market presence, and driving sustainable growth.
Managing Board Member
Saif Al Mazrouei is a distinguished Emirati businessman and the Chairman of Switch Investments Holding. With a diversified portfolio of investments across the hospitality, healthcare, and real estate sectors, he brings strong business acumen and a forward-looking investment perspective. His leadership and strategic vision contribute significantly to the company’s long-term growth and expansion.
Board Member – Business Advisor
Dr. Khalifa Hamad Al Alili holds a Doctorate in Business Administration from Manchester College of Modern Studies in the United Kingdom. Backed by a solid academic foundation and business advisory experience, he provides strategic guidance that supports institutional development, operational excellence, and sustainable business performance.
Board Member
Dr. Basem Al Halabi is a highly respected plastic surgeon and one of the most recognized names in aesthetic medicine in the Arab world. Known for his achievements in cosmetic surgery and medical excellence, he is also the founder of the annual Top Humanity Leaders Awards held in Dubai. His presence on the board reflects a unique blend of professional distinction, regional influence, and visionary leadership.
Chief Executive Officer – CEO
Pierre Samia is a seasoned executive with extensive experience in marketing, media, and strategic business development. With a strong track record in brand growth, client leadership, and market positioning, he leads the company with a clear vision centered on innovation, excellence, and delivering impactful results that elevate both brand value and business performance.
Managing Director
Yasser Al Masri brings experience in management, public relations, campaign direction, and content innovation, with a professional background in the media and entertainment industry. In his leadership role, he supports business growth, strengthens strategic relationships, and oversees project execution in line with the company’s vision and professional standards.
Switch Viral is a luxury event management company delivering curated experiences where creativity meets flawless execution.
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